Apple Books 16 Million MacBook Neo 2 Units for Spring Launch as Neo Nears 8 Million Sales
Updated
Updated · Computerworld · Nov 9
Apple Books 16 Million MacBook Neo 2 Units for Spring Launch as Neo Nears 8 Million Sales
3 articles · Updated · Computerworld · Nov 9
Summary
Apple has reportedly reserved production capacity for 16 million MacBook Neo 2 units ahead of a spring release, signaling a far bigger rollout than the first model.
That bet follows strong demand for the current MacBook Neo, which Apple is on track to sell 8 million units of by year-end despite a price increase to $699 from $599.
The low-cost Mac has gained traction in education and business, including a Philippines education deal for more than 170,000 Macs and wider enterprise adoption as a Windows alternative.
Apple is expected to refresh the Neo 2 with an A19 Pro chip, 12GB of memory and possibly more storage, but rising memory costs could pressure margins or force higher prices.
The expansion comes as global PC sales fell 21% while Apple's PC market share approached 10%, though stronger Mac demand may further cannibalize iPad sales, already down 27.5% this year.