Updated
Updated · The Verge · Nov 10
Ellison Says AI Could Outstrip CGI in Film, Cutting $60 Million Production Costs
Updated
Updated · The Verge · Nov 10

Ellison Says AI Could Outstrip CGI in Film, Cutting $60 Million Production Costs

3 articles · Updated · The Verge · Nov 10

Summary

  • David Ellison told Paramount Skydance’s earnings call that AI could become the film industry’s “biggest creative unlock in modern history,” with a larger impact than CGI.
  • Citing Terminator, he said a movie that cost $4 million then would run $60 million to $70 million today, and argued AI tools could make budgets more digestible and support riskier original storytelling.
  • Paramount Skydance has already been developing its own AI tools, which Ellison said will make content easier to produce, speed projects across the company and reshape how it works.
  • Ellison framed AI as a tool rather than a substitute for creators, saying premium IP, live events and “truly hand-crafted storytelling” should gain value in a world of AI-generated slop.

Insights

Can Paramount's new AI tools actually empower filmmakers, or is this just a high-tech smokescreen for post-merger job cuts?
CGI revolutionized cinema in the 1990s, but will the new era of AI filmmaking lead to boundless creativity or endless digital slop?