Updated
Updated · TechCrunch · Nov 10
Adobe Adds AI Tools Across 4 Creative Apps as Firefly Launches MCP for ChatGPT
Updated
Updated · TechCrunch · Nov 10

Adobe Adds AI Tools Across 4 Creative Apps as Firefly Launches MCP for ChatGPT

3 articles · Updated · TechCrunch · Nov 10

Summary

  • Adobe used its MAX event in Miami to roll out new AI features across Photoshop, Premiere, Illustrator and InDesign, while opening more Creative Cloud functions to external chatbots through a new local Model Context Protocol.
  • Firefly is central to the push: Adobe added a proactive always-on creative agent, an AI video assembly tool, on-brand graph creation and Builder, a private-beta prototyping feature that pushes further into Figma’s territory.
  • Photoshop gains relighting and prompt-style sliders; Premiere adds pro color grading and object removal for video; Lightroom gets blink correction and blemish removal, extending Adobe’s recent AI buildout across its apps.
  • Adobe said the MCP will initially expose selected endpoints across apps including Illustrator, Photoshop, After Effects and Premiere, with broader access shaped by user feedback rather than hard limits.
  • The launch also deepens Adobe’s multi-model strategy, adding Topaz Labs’ 2 image models alongside existing third-party options from OpenAI, Google, Runway, ElevenLabs, ByteDance and others.

Insights

Can Adobe’s new Firefly Builder tool truly disrupt Figma's dominance in prototyping, or is it just a basic visual concept generator?
Will Premiere’s new AI object removal and color management tools finally eliminate the need for third-party grading plugins in professional workflows?
How will exposing Creative Cloud tools to external chatbots like ChatGPT via MCP change the fundamental privacy of professional design workflows?