Nectar Launches AI Creator Agent Scanning 300 Million Profiles as U.S. Creator Ad Spend Nears $44 Billion
Updated
Updated · TechCrunch · Nov 12
Nectar Launches AI Creator Agent Scanning 300 Million Profiles as U.S. Creator Ad Spend Nears $44 Billion
3 articles · Updated · TechCrunch · Nov 12
Summary
Available globally from Thursday, Nectar’s new Creator Agent automates influencer marketing from creator discovery and outreach to partnership management and campaign tracking across Instagram and TikTok.
The system searches more than 300 million creator profiles, analyzes videos and past brand deals for fit and safety, then ranks matches and updates recommendations as smaller creators gain traction.
Nectar says the agent can draft brand-voice messages, build landing pages, manage contracts, gifting and shipping, and retain conversation history so teams can replace weeks of spreadsheets and manual DMs.
The launch lands as brands scale creator programs and U.S. creator advertising is projected to hit $44 billion in 2026, with rivals such as Aspire and GRIN also pushing agentic outreach tools.
Backed by a $30 million Series A raised in May, Nectar plans to expose the product through Model Context Protocol so it can run via Claude, ChatGPT, Gemini, Copilot and custom agents.