Meta Opens Muse Business Calls to $20 Subscribers as AI Agent Tops 10 Million Users
Updated
Updated · TechCrunch · Nov 12
Meta Opens Muse Business Calls to $20 Subscribers as AI Agent Tops 10 Million Users
3 articles · Updated · TechCrunch · Nov 12
Summary
Paid Muse users in the U.S. can now have Meta’s AI agent call businesses on their behalf, expanding a feature that had been limited to a small group of early testers.
Meta is pitching the tool for chores users avoid—calling cable companies, the DMV or restaurants without online booking—as it tries to make consumer AI useful for everyday tasks.
Muse subscriptions start at $20 a month for 500 million weekly tokens, with a $100 tier offering 3 billion tokens; Meta said last month the service had surpassed 10 million users.
Google’s Gemini and startup Instinct already offer similar calling tools, but businesses often hang up once they realize an AI is on the line, even as more humanlike voices make that harder to detect.
Meta is still keeping calling behind a paywall, though Wang said this week a newly added Muse email address feature will soon reach free users.