Apple Expected to Unveil Black Friday 2026 Gift Card Offer by Nov. 19

3 articles · Updated · Macworld · Nov 12

Nov. 19 is the expected announcement date for Apple’s Black Friday 2026 promotion, with the shopping event likely to run from Nov. 27 through Cyber Monday on Nov. 30.
Apple typically offers Apple Gift Cards on eligible purchases instead of cutting Apple Store prices, and 2026 product eligibility and card values have not yet been confirmed.
In 2025, Apple offered $25 to $250 gift cards in the U.S., including $75 with iPhone 16, $100 with iPad Air and up to $250 with MacBook Pro purchases.
That 2025 maximum rose from $200 in 2024, though Apple often excludes some newly launched devices and the gift card cannot be applied to the qualifying purchase itself.
Third-party retailers such as Amazon and Best Buy often counter with direct discounts, making shoppers weigh Apple’s future-spending credit against immediate price cuts elsewhere.