Jennifer Garner Doubles Down on $724 Million Once Upon a Farm IPO After 17% Q2 Revenue Jump
Updated
Updated · Forbes · Aug 11
Jennifer Garner Doubles Down on $724 Million Once Upon a Farm IPO After 17% Q2 Revenue Jump
1 articles · Updated · Forbes · Aug 11
Summary
Six months after Once Upon a Farm’s $724 million IPO, Jennifer Garner says she is focused on execution rather than the stock, which closed up 17% on debut but is now down about 15% this year.
Q2 revenue reached $85.4 million, roughly 17% above Q1, as the organic baby food maker said the listing helped add households to a business generating $288 million in trailing-12-month sales.
Garner, the chief brand officer and largest shareholder, holds a 7% stake worth about $55 million, but says her priority is expanding access and deepening retailer ties rather than tracking daily market moves.
More than 20 states now WIC-certify the brand’s products, and Garner plans retailer visits in Bentonville, Austin, Cincinnati and Minneapolis as Once Upon a Farm pushes its 40-plus products across 25,000 stores.