Jennifer Garner Cofounded $732 Million Once Upon a Farm at 45, Calling Age an Asset
Updated
Updated · Fortune · Aug 13
Jennifer Garner Cofounded $732 Million Once Upon a Farm at 45, Calling Age an Asset
1 articles · Updated · Fortune · Aug 13
Summary
$732 million baby-food brand Once Upon a Farm counts Jennifer Garner as a cofounder, after she joined the company in 2017 at age 45.
Garner said starting later helped her enter as a collaborator rather than trying to prove herself, even though she came in without formal business training and still finds spreadsheets daunting.
Her path fits a broader pattern: Harvard Business Review data cited in the report says the average entrepreneur starts at 42, while founders of the top 0.1% of startups typically launch at 45.
Examples including Jeff Bezos, who founded Amazon at 30, and Julie Wainwright, who launched The RealReal at 53, reinforce the article's point that later-life entrepreneurship is common rather than exceptional.