Apple Raises iPad Air to $749 and MacBook Pro to $1,999 Amid Memory Crisis
Updated
Updated · 9to5Mac · Aug 9
Apple Raises iPad Air to $749 and MacBook Pro to $1,999 Amid Memory Crisis
3 articles · Updated · 9to5Mac · Aug 9
Summary
$150 to $300 price hikes hit several Apple products this summer, lifting the iPad Air to $749 from $599, the M5 MacBook Pro to $1,999 from $1,699, and Apple TV to $199 from $129.
The increases were tied to an ongoing global memory crisis, leaving Apple charging much more for devices that in some cases have seen only modest updates.
Products such as the iPad Air, base iPad and iMac have largely kept the same designs for years, raising pressure on Apple to add features or redesigns to justify the new pricing.
MacBook Pro and iPad mini are among products with overhauls reportedly in the pipeline, while unchanged models may face tougher comparisons with cheaper used devices and older discounted stock.