Updated

Updated · Xbox.com · Aug 19

Gibson, The Coalition Unveil 4 Custom Gears of War: E-Day Guitars Ahead of October 6 Launch

Updated

Updated · Xbox.com · Aug 19

Gibson, The Coalition Unveil 4 Custom Gears of War: E-Day Guitars Ahead of October 6 Launch

Q: With only three of the four custom Gears of War Gibson guitars being given away, who is secretly keeping the final ultra-rare instrument?

It has not been publicly disclosed who is keeping the fourth guitar. The announced facts only establish that four one-off Gibson guitars were made, two Marcus Fenix Les Pauls and two Dominic Santiago SGs, and that three will be awarded through the Instagram sweepstakes. The official terms are more specific: the three prizes are two Marcus guitars and one Dom guitar, which means the remaining instrument is the second Dominic Santiago SG. What is not stated in the news release, Xbox Wire post, Gibson promotion copy, or the published contest terms is who will retain that final SG. It could be held by Gibson, The Coalition, Xbox, the artist Luke Preece, or reserved for display, archive, or future promotional use, but that would be speculation. So the best evidence-based answer is that the undistributed guitar appears to be one of the two Dominic Santiago SGs, and its keeper has not been revealed publicly.

1 articles · Updated · Xbox.com · Aug 19

Only four hand-painted guitars were made for the Gears of War: E-Day collaboration—two Marcus Fenix Les Pauls and two Dominic Santiago SGs—with three set to be given away starting now.
Luke Preece designed and painted the instruments around the game’s themes of Brutality and Pathos, while composer Adam Lastiwka’s use of Gibson guitars on the soundtrack helped drive the tie-up.
Gamescom 2026 attendees in Cologne will get the first public look at the collection at the Xbox booth, with each numbered and signed guitar treated as a one-of-one piece.
Winners will be announced on October 16 after fans in Xbox-supported regions enter via Instagram using #GearsofWarGibsonSweepstakes, extending promotion for the game’s October 6, 2026 release.