Google Guarantees £400 Pixel 11 Trade-Ins in UK, Outstripping U.S. Offer
Updated
Updated · Forbes · Aug 20
Google Guarantees £400 Pixel 11 Trade-Ins in UK, Outstripping U.S. Offer
3 articles · Updated · Forbes · Aug 20
Summary
Google is guaranteeing at least £400 ($545) for any eligible phone traded in toward a Pixel 11 in the UK, effectively cutting £400-plus off the handset despite its lukewarm launch.
That floor makes even very old devices unusually valuable: a Pixel 6 Pro can fetch £480 in the UK versus about $350 in the U.S., while an original Pixel can reach £430 in Britain but only $100 stateside.
The UK promotion also accepts more brands — including LG, Huawei, Sony and HTC — and runs until Sept. 1, five days longer than the U.S. offer, which ends Aug. 27.
Google is stacking further incentives through targeted email codes worth $100 to $250 and Play Points vouchers of roughly $125 to $175, reinforcing its strategy of using frequent discounts to drive Pixel 11 sales.