Huawei Seen Growing 8% in 2026 as Global Smartphone Market Falls 14.3%
Updated
Updated · HC Newsroom · Aug 22
Huawei Seen Growing 8% in 2026 as Global Smartphone Market Falls 14.3%
3 articles · Updated · HC Newsroom · Aug 22
Summary
Counterpoint forecasts Huawei will expand 8% in 2026 even as the global smartphone market contracts 14.3% year on year, making it the standout among major brands facing declines.
Higher component costs are expected to squeeze low-priced device supply and weaken affordability, but Huawei is seen holding up through a loyal customer base and stable pricing.
5,999-yuan models such as the new Pura X View and a steady flow of lower-cost HarmonyOS phones help Huawei offer a consistent software experience below its 10,999-yuan foldable tier.
Samsung is projected to retake the No. 1 spot on portfolio strength and supply flexibility, while Apple is expected to stay relatively resilient despite a roughly 2.1% market-share drop in 2026.