PGA Tour CEO Faults Good Good's Initial Response to Controversial Ad as $45 Million Brand Faces Scrutiny
Updated
Updated · The New York Times · Aug 25
PGA Tour CEO Faults Good Good's Initial Response to Controversial Ad as $45 Million Brand Faces Scrutiny
3 articles · Updated · The New York Times · Aug 25
Summary
Brian Rolapp said Good Good Golf’s first reaction to backlash over a deleted ad was “concerning,” “defensive and late,” and not aligned with PGA Tour values.
The ad showed co-founder Garrett Clark shoving employee Alexis Miestowski to the ground over a Good Good-branded Callaway driver, drawing criticism for depicting casual violence toward women.
Rolapp said Good Good’s responses improved Tuesday after talks with the tour, but he would not say whether the controversy could affect the Good Good Championship set for Nov. 12-15 in Austin.
Callaway CEO Chip Brewer issued a second apology Tuesday, admitting the company reviewed and approved the ad before posting and saying that approval “should never have happened.”
Good Good, which raised $45 million in 2025 and grew from a YouTube channel into a tour event sponsor, now faces continued PGA Tour monitoring as the fallout develops.