Callaway, Good Good Golf Apologize for Ad Showing Man Shove Woman, Plan Process Changes
Updated
Updated · Yahoo! Voices · Aug 25
Callaway, Good Good Golf Apologize for Ad Showing Man Shove Woman, Plan Process Changes
3 articles · Updated · Yahoo! Voices · Aug 25
Summary
Callaway Golf and Good Good Golf issued separate apologies after a social-media ad for a co-branded driver showed Good Good co-founder Garrett Clark shoving Alexis Miestowski to the ground.
The video was pulled after backlash, and Callaway CEO Chip Brewer said the company had approved the ad before posting — an approval that "should never have happened."
Callaway said it has opened investigations and changed its approval process, while a source close to Good Good said the company plans a donation supporting women and will add more voices to creative reviews.
The controversy hits as women make up 28% of U.S. recreational golfers, with female participation up 45% since 2020, underscoring the sport's push to broaden inclusion.