Updated
Updated · Fox News · Aug 27
Retailers Pull Good Good Golf Merchandise as PGA Tour CEO Says Event Cancellation Is Fluid
Updated
Updated · Fox News · Aug 27

Retailers Pull Good Good Golf Merchandise as PGA Tour CEO Says Event Cancellation Is Fluid

3 articles · Updated · Fox News · Aug 27

Summary

  • Dick’s Sporting Goods, Golf Galaxy and PGA Tour Superstore have pulled Good Good Golf merchandise after backlash over an ad showing founder Garrett Clark shoving a woman while promoting a Callaway driver.
  • Callaway first said it was disappointed, then acknowledged around 1 a.m. Eastern that it had approved the ad’s release; Good Good removed the video and apologized, saying it was not aligned with its values.
  • Golf Channel’s planned “Big Break X Good Good” debut was delayed after title sponsor Golf Galaxy reportedly asked to have its name removed from the broadcast.
  • PGA Tour CEO Brian Rolapp called the company’s initial response defensive and late, and said the future of the Good Good Championship in Austin is a fluid situation the tour is still monitoring.

Insights

With merchandise pulled and a PGA Tour event in jeopardy, can Good Good Golf survive this massive corporate fallout?
How did a major brand like Callaway approve an ad depicting violence, and will this oversight permanently alter influencer marketing?