Callaway Ends Good Good Golf Ties, Donates $1 Million as Sponsor Pulls $6 Million PGA Tour Deal
Updated
Updated · Yahoo Sports · Aug 27
Callaway Ends Good Good Golf Ties, Donates $1 Million as Sponsor Pulls $6 Million PGA Tour Deal
3 articles · Updated · Yahoo Sports · Aug 27
Summary
Callaway cut ties with Good Good Golf on Thursday after backlash over an ad showing co-founder Garrett Clark shoving a woman who reached for a driver.
A few hours later, Good Good withdrew from its reported $6 million title sponsorship of a PGA Tour Fall Series event in Austin, though the tour said the tournament will still be played.
Clark posted an 8 1/2-minute apology video Thursday, saying he did not support domestic violence and that the ad—made with Callaway to promote a driver—was "horrible" once he saw it.
Callaway said it had approved the ad and that approval "should never have happened," adding it has changed its review process, launched internal and external investigations, and will donate $1 million to causes preventing violence against women.
The fallout had already spread beyond Callaway: Golf Galaxy exited a sponsorship, PGA Tour Superstore began pulling merchandise, and PGA Tour CEO Brian Rolapp said Good Good's initial response was late and defensive.