Updated
Updated · Hollywood Reporter · Aug 27
Golf Channel Cancels Filmed 2026 Big Break Season After PGA Tour Drops Good Good Sponsor
Updated
Updated · Hollywood Reporter · Aug 27

Golf Channel Cancels Filmed 2026 Big Break Season After PGA Tour Drops Good Good Sponsor

3 articles · Updated · Hollywood Reporter · Aug 27

Summary

  • Golf Channel scrapped the fully filmed 2026 season of Big Break x Good Good after saying the show’s intended prize could no longer be delivered.
  • The winner had been set to receive a sponsorship exemption into the Nov. 12-15 Good Good Championship, but the PGA Tour removed Good Good as title sponsor of that event on Thursday.
  • That decision followed fallout from a Good Good and Callaway ad in which co-founder Garrett Clark knocks down golfer Alexis Miestowski while warning her not to touch his driver; Clark, CEO Matt Kendrick and others later apologized.
  • Golf Galaxy had already pulled its backing hours before the planned Tuesday premiere, prompting a one-week delay, and Callaway has also distanced itself from the brand.
  • Big Break, which ran on Golf Channel from 2003 to 2015 and was due to return this year, is now slated to come back in 2027 instead.

Insights

Can a digital sports empire survive after a single controversial ad triggers a multimillion-dollar corporate blackout?
What happens to the contestants of a fully filmed reality show when their life-changing prize vanishes overnight?