Callaway Ends Good Good Golf Partnership as 4 Retailers Pull Products Over Controversial Ad
Updated
Updated · Fox News · Aug 28
Callaway Ends Good Good Golf Partnership as 4 Retailers Pull Products Over Controversial Ad
3 articles · Updated · Fox News · Aug 28
Summary
Good Good Golf lost key commercial support after backlash to an ad showing co-founder Garrett Clark appearing to shove a woman, with Callaway ending the partnership and four major retailers removing the brand from shelves and websites.
Golf Galaxy, Dick's Sporting Goods, Target and PGA Superstore pulled merchandise, while Golf Channel canceled the latest season of "Big Break" tied to Good Good.
Good Good also said Thursday it would step away from title sponsorship of the PGA Tour's Good Good Championship in Austin this fall after discussions with the tour.
Clark apologized in a 9-minute Instagram video, calling the spot a failed skit inspired by a film obsession theme and saying neither he nor the company intended to endorse domestic violence.
The fallout widened when Good Good CEO Matt Kendrick accused Callaway of approving the ad, then abandoning the brand as Callaway announced a $1 million donation to groups combating violence against women.
Will Good Good Golf pursue legal action against Callaway for shifting the blame on a mutually approved promotional video?
How did a legacy brand like Callaway escape the brunt of the retail fallout despite co-creating the controversial golf ad?
Could the cancellation of major sponsorships redefine how traditional corporations legally structure their marketing partnerships with digital influencers?