Wizarding World Unveils 18 Harry Potter Series Tie-Ins Ahead of Christmas Debut
Updated
Updated · Pottermore · Sep 1
Wizarding World Unveils 18 Harry Potter Series Tie-Ins Ahead of Christmas Debut
3 articles · Updated · Pottermore · Sep 1
Summary
A 2026 Back to Hogwarts showcase laid out 18 new developments tied to HBO’s Harry Potter series, with a fresh teaser trailer scheduled for Sept. 2.
The rollout is designed to build momentum before the Christmas launch, adding an official companion podcast, a LEGO collection and Snapchat AR features around the show.
U.S. promotion will extend to Macy’s 100th Thanksgiving Parade—its 100th march—where Harry Potter will appear for the first time ahead of the debut.
The wider franchise push also spans books, games and experiences, including a Half-Blood Prince illustrated edition due Oct. 6 and a remastered LEGO Harry Potter Collection for Switch 2 on Oct. 16.
The campaign lands as the franchise marks 25 years since the first film, using the HBO series to anchor a broader global merchandising and fan-engagement push.