Nearly 50 Dbrand grip cases for the unannounced iPhone Ultra are already on sale, undercutting Apple’s planned Sept. 9 unveiling of the device.
The listings reinforce expectations that Apple will debut a foldable iPhone-style handset that opens like a book, with software reportedly adapted to a more iPad-like layout.
Analysts broadly expect the Ultra to start above $2,000, with some estimates near $2,400 — in line with premium foldable rivals such as Samsung’s Z Fold.
Reports also suggest the phone may be announced this week but ship later in 2026, with the delay tied to device complexity and a global RAM shortage.