Apple Lifts iPhone Ultra Starting Price to $2,199 as Chip Shortage Raises Costs
Updated
Updated · GSMArena.com · Sep 8
Apple Lifts iPhone Ultra Starting Price to $2,199 as Chip Shortage Raises Costs
3 articles · Updated · GSMArena.com · Sep 8
Summary
$2,199 is the new expected starting price for Apple's iPhone Ultra, about $200 above the $1,999 level the company had targeted ahead of its Sept. 9 launch event.
Memory chip shortages and sharp component price increases drove the higher pricing, according to Bloomberg's Mark Gurman, with a top-end 1TB model potentially reaching $3,000.
Apple's first foldable iPhone is expected to feature a 7.8-inch inner display, a 5.5-inch cover screen, a nearly invisible crease, and a titanium-aluminum hinge with custom Corning cover glass.
The device caps a development effort said to have stretched nearly a decade, underscoring Apple's push to enter the premium foldable market with what it sees as industry-leading build quality.
With tomorrow's launch, will buyers accept a staggering $2,200 price tag if Apple actually sacrificed Face ID for a slimmer foldable design?
Could severe manufacturing constraints turn Apple's decade-in-the-making foldable iPhone into an impossible-to-find status symbol rather than a mainstream hit?