Kristin Cavallari, 39, fronted a new desert campaign for Uncommon James' Detour jewelry collection, calling it a return to the brand's "old-school" effortless, edgy style.
Instagram images showed Cavallari in a denim corset-style top, layered gold jewelry and cream boots beside roadside mailboxes, with photographer Dennis Leupold shooting the stark desert setting.
Fan reaction split quickly: some praised the throwback vibe and Cavallari's look, while others questioned the outfit and the unusual post-office backdrop.
Uncommon James, launched in 2017, remains central to Cavallari's work as she balances the brand with her podcast, Fizzen drink business and raising her three children, ages 10, 12 and 14.