Threads Rolls Out Podcast Tools for 500 Million Users as Meta Presses X Rivalry
Updated
Updated · TechCrunch · Sep 16
Threads Rolls Out Podcast Tools for 500 Million Users as Meta Presses X Rivalry
2 articles · Updated · TechCrunch · Sep 16
Summary
Meta said Threads is adding podcast promotion and engagement tools, letting creators showcase shows, post episode links as tappable cards, share transcripts and tag guests directly on the platform.
Profile cards, banners and saveable posts are meant to help podcast hosts grow audiences and keep existing listeners engaged, even though Threads is not planning to host podcasts itself.
Threads will also send creators reminders when new episodes drop and provide audience metrics, including views over time from followers, non-followers and total users.
The rollout builds on podcast discussion features added last year and comes as X pushes creators to post more video podcasts, with Threads having reached 500 million active users in June.