Instagram Adds AI Assistant to Edits App, Charging Power Users via Meta One
Updated
Updated · The Verge · Sep 30
Instagram Adds AI Assistant to Edits App, Charging Power Users via Meta One
3 articles · Updated · The Verge · Sep 30
Summary
Instagram said Wednesday its standalone Edits app now includes an AI “creative assistant” that analyzes a creator’s account data and suggests how to improve posts.
The tool answers open-ended questions about trends, why one video outperformed another, and what resonated with followers, using metrics including likes, views, retention and shares.
Creators can also ask for caption ideas, stronger hooks, trending audio and video scripts, turning Edits into a post-optimization dashboard rather than just an editing app.
The feature is free up to a limit, while heavier use will require a Meta One subscription—linking creator analytics to Meta’s broader push to fund its AI buildout.
The launch follows YouTube’s own AI creator tools and marks a broader shift as platforms that once limited performance transparency now offer direct advice on gaming their algorithms.