Updated
Updated · 9to5Google · Sep 17
Roku Launches 30-Plus Streaming Bundles, Expands Homescreen Redesign to 2 More Countries
Updated
Updated · 9to5Google · Sep 17

Roku Launches 30-Plus Streaming Bundles, Expands Homescreen Redesign to 2 More Countries

2 articles · Updated · 9to5Google · Sep 17

Summary

  • Roku’s biggest new push is subscription bundling: users in the U.S. and Mexico can buy more than 30 streaming-service combinations with savings of up to 30% versus separate plans.
  • The bundles span services including AMC+, Fox One and Starz, and Roku says they will be surfaced across its subscriptions hub, streaming store and premium-subscription home for easier discovery and switching.
  • Brazil and Mexico are also getting Roku’s redesigned homescreen after its U.S. debut in May, alongside smarter search, more personalized recommendations and broader voice commands such as weather previews.
  • Roku is adding a new Labs program for experimental TV apps, including Roku City Dash, Stocks, Weather and Backdrops Studio, while also open-sourcing LT OS for its remote.

Insights

Will Roku's new streaming bundles finally cure subscription fatigue, or is this just the rebirth of traditional cable TV?
Can Roku's experimental labs and AI-driven search keep users engaged, or will these new features overwhelm the simple streaming experience?
Why is Roku giving away its remote operating system to developers, and how will this open-source gamble impact the smart home market?