Meta Rolls Out Muse Shopping Checkout as Amazon Blocks Purchases and Zuckerberg Eyes Small Fees
Updated
Updated · CNBC · Oct 3
Meta Rolls Out Muse Shopping Checkout as Amazon Blocks Purchases and Zuckerberg Eyes Small Fees
3 articles · Updated · CNBC · Oct 3
Summary
Meta’s Muse now lets users complete purchases through the AI agent after it searches retail sites, builds a cart and presents an approval card before checkout.
Link by Stripe and Shopify Shop Pay already power payments, while PayPal has been announced but is not yet available; Meta CEO Mark Zuckerberg said the company will take a small transaction fee.
Walmart, Gap, Sephora, Expedia, Wayfair and Best Buy are among partners in Muse’s Sept. 23 “fast lane,” though some connectors are still inactive and Ticketmaster keeps payment on its own marketplace.
Amazon has barred Muse from buying on its site, alleging terms-of-service violations tied to stored credentials and scraped account data, underscoring a fight over who controls the shopper relationship.
Muse has climbed to No. 1 among free iPhone apps even as AI shopping faces trust questions around pricing and data use; 59% of U.S. adults in a January Morning Consult survey cited AI-driven price gouging as a major concern.