Updated
Updated · The Source Magazine · Jul 31
MySpace Owners Reaffirm Relaunch Plans for 100 Million-User Network in New Documentary
Updated
Updated · The Source Magazine · Jul 31

MySpace Owners Reaffirm Relaunch Plans for 100 Million-User Network in New Documentary

3 articles · Updated · The Source Magazine · Jul 31

Summary

  • Chris and Tim Vanderhook said in a new documentary that they still plan to relaunch MySpace, though they gave no timetable beyond moving when the timing feels right.
  • Tom Anderson, the co-founder known as “Myspace Tom,” would not be part of any comeback, leaving the revival to owners tied to the platform since its 2011 sale.
  • More than 100 million users once used MySpace, and the relaunch talk quickly stirred demand for old photos, messages and the customizable profiles that defined its mid-2000s peak.
  • MySpace also remains tied to early online music discovery—artists including Arctic Monkeys, Calvin Harris and Lily Allen built audiences there before streaming dominated.
  • A revival would enter a far different market shaped by mobile apps, algorithms and short-form video, after MySpace changed hands from News Corp’s $580 million purchase in 2005 to a $35 million sale in 2011.

Insights

Could the promised MySpace comeback actually recover the millions of lost photos and songs from your forgotten childhood profile?
Will a relaunched MySpace survive today's algorithm-driven internet, or is it destined to fail again like its previous iterations?