Myspace Owners Tease Relaunch After $150 Million Loss as 115 Million-Visitor Peak Fuels Nostalgia
Updated
Updated · CNBC · Aug 9
Myspace Owners Tease Relaunch After $150 Million Loss as 115 Million-Visitor Peak Fuels Nostalgia
3 articles · Updated · CNBC · Aug 9
Summary
Tim and Chris Vanderhook said in the documentary “Myspace” that they will relaunch the platform again, though they gave no timeline after a failed 2013 reboot.
The brothers said the earlier overhaul became “an onslaught of losses,” with Myspace shedding a little over $150 million after advertisers and users migrated to Facebook.
115 million monthly visitors in 2008 show the brand’s reach, but analysts say any comeback now faces crowded competition from Instagram, TikTok, YouTube, Snapchat and Reddit.
Analysts argue Myspace’s best opening is as a smaller, less algorithm-driven alternative for users tired of addictive feeds, though it still must win advertisers and keep users engaged long enough to be profitable.
Recent stumbles by newer social apps and user shifts toward private communities, Substack and offline habits suggest nostalgia alone is unlikely to sustain a durable revival.