Updated
Updated · USA TODAY · Aug 5
MySpace Owners Pledge Relaunch of 2003 Platform as Millennials Revive Top 8 Nostalgia
Updated
Updated · USA TODAY · Aug 5

MySpace Owners Pledge Relaunch of 2003 Platform as Millennials Revive Top 8 Nostalgia

3 articles · Updated · USA TODAY · Aug 5

Summary

  • Tim and Chris Vanderhook said in the documentary “MySpace” that they will relaunch the social network, though no product details or timeline were disclosed.
  • Viant Technology, the ad-software company they co-own, told USA TODAY on Aug. 5 it had nothing further to share, underscoring that the plan remains early and undefined.
  • TikTok and Instagram creators spent the week imagining a return to 2005-era MySpace features such as profile songs, HTML customization and the Top 8 friends list.
  • MySpace launched in 2003, topped 22 million members by 2005 and later faded as Facebook rose; Justin Timberlake once held a stake, but Viant has owned the platform since 2011.

Insights

After previous failed revivals, what secret weapon do MySpace owners have to finally reclaim the internet from modern tech giants?
Will bringing back HTML profiles and profile songs be enough to cure our modern social media doom-scrolling fatigue?