Apple Eyes Sept. 9 iPhone 18 Pro Event, With Sept. 18 Release Most Likely
Updated
Updated · MacRumors · Aug 5
Apple Eyes Sept. 9 iPhone 18 Pro Event, With Sept. 18 Release Most Likely
3 articles · Updated · MacRumors · Aug 5
Summary
September 9 is the likeliest date for Apple to unveil the iPhone 18 Pro and iPhone Ultra, based on the company’s usual early-September launch pattern and this year’s Labor Day calendar.
September 12 could then become the pre-order date, with a September 18 release, echoing 2015, when Apple shifted pre-orders to Saturday rather than Friday because of the Sept. 11 anniversary.
September 15 remains the main alternative event date; under that scenario, pre-orders would likely start September 18 and the phones would ship September 25.
Apple has not confirmed any dates, leaving the timeline an educated forecast until the company issues its formal event invitation, previously predicted for August 26.