Immens Builds AI Game Engine, Targeting Steam’s 70% Unity-Unreal Grip
Updated
Updated · GamesIndustry.biz · Aug 18
Immens Builds AI Game Engine, Targeting Steam’s 70% Unity-Unreal Grip
1 articles · Updated · GamesIndustry.biz · Aug 18
Summary
Founded in April by Epic and Guerrilla veterans, Immens is preparing a proof-of-concept demo this month and says development is running about twice as fast as first expected.
The startup is pitching the engine as a way to cut game-making costs by letting smaller teams extend core systems faster with AI-guided code rather than prompt-based content generation.
Its founders argue current engines are too monolithic, so Immens is being built around flexible architecture and open standards that can plug into tools such as Blender and Maya.
Unity and Unreal powered roughly 70% of games released on Steam in 2025, giving Immens a steep challenge even as developers look for cheaper workflows in a rough market.
Immens has only first funding commitments so far and remains a lean team of three founders plus helpers, betting a small, controlled build can hit an AI-driven industry opening.