Honor Posts 9% Global Shipment Growth as Middle East Sales Jump 35% in a 13% Slump
Updated
Updated · Android Central · Aug 20
Honor Posts 9% Global Shipment Growth as Middle East Sales Jump 35% in a 13% Slump
3 articles · Updated · Android Central · Aug 20
Summary
Honor grew global smartphone shipments 9% in H1 2026, standing out as the only major Chinese Android brand to post year-over-year growth despite the broader market downturn.
Omdia said the Middle East market shrank 13%, yet Honor's shipments there rose 35%, lifting its share to 15% and keeping it in second place for a second straight quarter.
That momentum extended to Africa and Southeast Asia, where Honor's shipments climbed 53% and 15%, with Malaysia and the Philippines ranking among its fastest-growing Q2 markets.
Rivals Xiaomi, Oppo and Vivo posted double-digit global shipment declines in Q2 as rising memory costs and weak demand hit entry-level and midrange phones hardest.
Premium devices are holding up better: Samsung regained the global lead with 24% share, Huawei led China with 23%, and Honor captured 53% to 89% of foldable sales in Malaysia, Singapore and Hong Kong.