Golf Channel Delays 'Big Break' Reboot to Sept. 1 as Sponsor Balks Over Good Good Video
Updated
Updated · ESPN · Aug 26
Golf Channel Delays 'Big Break' Reboot to Sept. 1 as Sponsor Balks Over Good Good Video
3 articles · Updated · ESPN · Aug 26
Summary
Sept. 1 is the new premiere date for Golf Channel's "Big Break x Good Good" after the network pulled Tuesday's debut about two hours before airtime.
A sponsor asked to remove its branding from the series, prompting what Golf Channel called "necessary production updates"; multiple reports identified the sponsor as Golf Galaxy.
The backlash stems from a Good Good Golf ad for a Callaway driver in which Garrett Clark shoves Alexis Miestowski to the ground and tells her not to touch his new club.
Good Good apologized Saturday, and Callaway CEO Chip Brewer said Tuesday the company had signed off on the ad, which was deleted after criticism that it depicted violence against women.
The controversy has widened beyond the show: PGA Tour CEO Brian Rolapp said Good Good's initial response was disappointing and said the tour will keep monitoring the group ahead of its Nov. 12-15 Good Good Championship.