Dolly Parton Catalog Streams Jump 1,143% to 116.7 Million After Her Death
Updated
Updated · Billboard · Sep 1
Dolly Parton Catalog Streams Jump 1,143% to 116.7 Million After Her Death
3 articles · Updated · Billboard · Sep 1
Summary
116.7 million U.S. on-demand streams for Dolly Parton in Aug. 21-27 marked an 11-fold jump from 9.4 million the prior week after her Aug. 25 death.
54.3 million streams on Aug. 26 alone made Parton the most-streamed artist in the U.S. that day, ahead of Drake's 41.9 million.
150,000 equivalent album units, 144,000 downloads and 48.9 million radio impressions showed the surge extended beyond streaming, with downloads up 8,084% week over week.
Billboard's Sept. 5 charts reflected the spike: "Jolene" reentered the Hot 100 at No. 16, "I Will Always Love You" debuted at No. 27, and three more Parton songs made the chart.
The posthumous revival also lifted albums, with Ultimate Dolly Parton returning to the Billboard 200 at No. 5; fuller impact is still to come in the next tracking week.