Updated
Updated · 9to5Mac · Oct 22
Apple Promises Limited iPhone Duo Store Stock in 16 Markets as Preorders Surge
Updated
Updated · 9to5Mac · Oct 22

Apple Promises Limited iPhone Duo Store Stock in 16 Markets as Preorders Surge

3 articles · Updated · 9to5Mac · Oct 22

Summary

  • Friday’s iPhone Duo launch will include some walk-in inventory, with Apple saying stores in 16 markets will have limited stock despite the chaotic pre-order rollout.
  • Greg Joswiak said Apple did not send all units to pre-order customers and kept devices for stores, calling last week’s demand for the first foldable iPhone “extraordinary.”
  • The listed launch markets include the US, UK, Canada, Germany, Australia and most stores in Italy, giving buyers another chance if deliveries or pre-orders fell through.
  • New York’s Fifth Avenue flagship is set to be a focal point for launch day, where Joswiak is expected to appear alongside other Apple executives including CEO John Ternus.

Insights

With pre-orders pushed into 2027, can the $1,999 iPhone Duo truly dominate the foldable market despite arriving years late?
Is Apple's limited iPhone Duo stock a genuine supply chain struggle or a brilliant artificial scarcity tactic to drive up hype?